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　　A showcase for the world's most eye-catching window

displays, this book offers inspiration and guidance to visual

merchandisers and retailers, helping them to create windows that

not only look good but also help to increase sales. Seven chapters

cover key topics for the visual merchandiser, each with a gallery

of photographs demonstrating how and why each window is successful.

A must for anyone involved in bricks and mortar retail.

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　　Tony Morgan is head of Visual Merchandising at the Fashion

Retail Academy and also teaches at the London College of Fashion.

He worked as Creative Manager at Selfridges, London for 18 years,

where he travelled the world examining their different store

concepts. He is the author of Visual Merchandising: Window and

in-store displays for retail.

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书籍介绍

A showcase for the world's most eye-catching window displays, this book offers inspiration and guidance to visual merchandisers and retailers, helping them to create windows that not only look good but also help to increase sales. Seven chapters cover key topics for the visual merchandiser, each with a gallery of photographs demonstrating how and why each window is successful. A must for anyone involved in bricks and mortar retail.